Art of Board
A Visual Language for
Commercial and Consumer Goods
"To be a globally recognized, world-class, lifestyle brand known for artful and culturally powerful storytelling in both the built environment and the wearable."
Create.
Licensing is a path to the consumer and to brand/consumer engagement. Licensing acts as a kind of loudspeaker, amplifying a brand’s message
to target audiences at a time when brand owners are sorting through the many communications paths available to them in today’s marketing ecosystem.
Strategize.
Loyal consumers gravitate to high-quality products produced by a fashion brand and are eager to acquire these exclusive goods. Once earned, consumers’ enthusiasm, loyalty, and trust are powerful factors that drive the profitability of the enterprise.
Expand.
Licensing enables companies whose brands have high preference to unlock a brand’s latent value and satisfy pent up demand that exists..
“Recognize that having an effective idea meritocracy requires that you understand the merit of each person’s ideas.”
Ray Dalio, Principles: Life and Work